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Applied Marketing Analytics : Impact Factor & More

eISSN: 2054-7552pISSN: 2054-7544

Key Metrics

CiteScore
0.4
H-Index
4
SJR
Q4Marketing
SNIP
0.56
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Applied Marketing Analytics Journal Specifications

Indexed in the following public directories

  • Scopus Scopus
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Overview
Publisher Henry Stewart Publications

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Recently Published Papers in Applied Marketing Analytics

The comprehensiveness paradox: How intensified frictions undermine the value of marketing performance measurement systems
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
Can artificial intelligence deliver depth without delay?
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
Engaging through the lens: The influence of brand augmented reality filters on social media consumers
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
Return on thought leadership investment: The missing metric that transforms marketing performance
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
The role and impact of artificial intelligence-driven political marketing strategies on voter engagement and electoral outcomes in emerging democracies: A systematic literature review and research agenda
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
The application of machine learning in predicting high customer satisfaction: An analytical framework for small and medium-sized restaurants
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
The comprehensiveness paradox: How intensified frictions undermine the value of marketing performance measurement systems
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
Can artificial intelligence deliver depth without delay?
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
Engaging through the lens: The influence of brand augmented reality filters on social media consumers
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
Return on thought leadership investment: The missing metric that transforms marketing performance
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
The role and impact of artificial intelligence-driven political marketing strategies on voter engagement and electoral outcomes in emerging democracies: A systematic literature review and research agenda
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal
The application of machine learning in predicting high customer satisfaction: An analytical framework for small and medium-sized restaurants
  • 1 Mar 2026
  • Applied Marketing Analytics: The Peer-Reviewed Journal

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