Key Metrics
CiteScore 

0.4
H-Index 

4
SJR 

Q4Marketing

SNIP 

0.56
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Applied Marketing Analytics Journal Specifications
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| Publisher | Henry Stewart Publications |
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Check my PaperRecently Published Papers in Applied Marketing Analytics
The comprehensiveness paradox: How intensified frictions undermine the value of marketing performance measurement systems
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
Can artificial intelligence deliver depth without delay?
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
Engaging through the lens: The influence of brand augmented reality filters on social media consumers
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
Return on thought leadership investment: The missing metric that transforms marketing performance
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
The role and impact of artificial intelligence-driven political marketing strategies on voter engagement and electoral outcomes in emerging democracies: A systematic literature review and research agenda
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
The application of machine learning in predicting high customer satisfaction: An analytical framework for small and medium-sized restaurants
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
The comprehensiveness paradox: How intensified frictions undermine the value of marketing performance measurement systems
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
Can artificial intelligence deliver depth without delay?
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
Engaging through the lens: The influence of brand augmented reality filters on social media consumers
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
Return on thought leadership investment: The missing metric that transforms marketing performance
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
The role and impact of artificial intelligence-driven political marketing strategies on voter engagement and electoral outcomes in emerging democracies: A systematic literature review and research agenda
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal
The application of machine learning in predicting high customer satisfaction: An analytical framework for small and medium-sized restaurants
- 1 Mar 2026
- Applied Marketing Analytics: The Peer-Reviewed Journal