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Topics Covered on International Journal of Sports Marketing and Sponsorship
International Journal of Sports Marketing and Sponsorship Journal Specifications
| Overview | |
| Publisher | EMERALD GROUP PUBLISHING LTD |
| Language | English |
| Frequency | Quarterly |
| General Details | |
| Language | English |
| Frequency | Quarterly |
| Publication Start Year | 2006 |
| Publisher URL | Visit website |
| Website URL | Visit website |
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Recently Published Papers in International Journal of Sports Marketing and Sponsorship
Guest editorial: Fundamentals of case study research for sport marketing studies
- 8 May 2026
- International Journal of Sports Marketing and Sponsorship
The effect of congruity of sports brand collaboration on consumers' explicit and implicit attitudes and purchase intention: moderating role of need for uniqueness
- 6 May 2026
- International Journal of Sports Marketing and Sponsorship
Corrigendum: Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games
- 28 Apr 2026
- International Journal of Sports Marketing and Sponsorship
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- 23 Apr 2026
- International Journal of Sports Marketing and Sponsorship
From snow to screens: resident support for Olympic esports games in a former winter Olympic games host city
- 20 Apr 2026
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Symbols, sponsors and supporters: exploring the role of symbolic leadership and sponsorship congruence in fan behavior
- 17 Mar 2026
- International Journal of Sports Marketing and Sponsorship
Guest editorial: Fundamentals of case study research for sport marketing studies
- 8 May 2026
- International Journal of Sports Marketing and Sponsorship
The effect of congruity of sports brand collaboration on consumers' explicit and implicit attitudes and purchase intention: moderating role of need for uniqueness
- 6 May 2026
- International Journal of Sports Marketing and Sponsorship
Corrigendum: Corporate narratives in Olympic and Paralympic sponsorship: hybridity in the Milan-Cortina 2026 winter games
- 28 Apr 2026
- International Journal of Sports Marketing and Sponsorship
Strategic self-presentation and personal brand management of professional female athletes on Instagram
- 23 Apr 2026
- International Journal of Sports Marketing and Sponsorship
From snow to screens: resident support for Olympic esports games in a former winter Olympic games host city
- 20 Apr 2026
- International Journal of Sports Marketing and Sponsorship
Symbols, sponsors and supporters: exploring the role of symbolic leadership and sponsorship congruence in fan behavior
- 17 Mar 2026
- International Journal of Sports Marketing and Sponsorship