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Qualitative Market Research : Impact Factor & More

eISSN: 1758-7646pISSN: 1352-2752

Key Metrics

CiteScore
3.3
SJR
Q2Marketing
SNIP
0.76
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Topics Covered on Qualitative Market Research

Qualitative Market Research Journal Specifications

Indexed in the following public directories

  • Web of Science Web of Science
  • Scopus Scopus
  • SJR SJR
Overview
Publisher EMERALD GROUP PUBLISHING LTD
Language English
Frequency Quarterly
General Details
LanguageEnglish
FrequencyQuarterly
Publication Start Year1998
Publisher URLVisit website
Website URLVisit website
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Recently Published Papers in Qualitative Market Research

Rethinking postfeminism for social media platforms: the postfeminist analytical framework (PFAN) for examining contradictions in digital sport cultures
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Meat your conscience: a semiotic square analysis of meat consumption through the lens of self-awareness theory
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Strategic reasoning in marketing practice: a qualitative study of computational thinking operations
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Brainrot content strategies and their impact on generation Z’s brand engagement
  • 28 Sep 2026
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A healthy social life and, where possible, a healthy and sustainable diet: how the social and material environments shape eating practices
  • 23 Sep 2026
  • Qualitative Market Research: An International Journal
Rethinking postfeminism for social media platforms: the postfeminist analytical framework (PFAN) for examining contradictions in digital sport cultures
  • 20 Oct 2026
  • Qualitative Market Research: An International Journal
Luxury hospitality meets sustainability: crafting impactful stories on social media
  • 15 Oct 2026
  • Qualitative Market Research: An International Journal
Meat your conscience: a semiotic square analysis of meat consumption through the lens of self-awareness theory
  • 14 Oct 2026
  • Qualitative Market Research: An International Journal
Strategic reasoning in marketing practice: a qualitative study of computational thinking operations
  • 8 Oct 2026
  • Qualitative Market Research: An International Journal
Brainrot content strategies and their impact on generation Z’s brand engagement
  • 28 Sep 2026
  • Qualitative Market Research: An International Journal
A healthy social life and, where possible, a healthy and sustainable diet: how the social and material environments shape eating practices
  • 23 Sep 2026
  • Qualitative Market Research: An International Journal

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